Stuff’s breaking news headlines will soon be appearing on MediaWorks’ billboards across the motu as part of the news group’s latest partnership within the media industry.
This new collaboration with MediaWorks follows on from Stuff Group’s spate of recent partnerships with Brodie Kane Media and Warner Bros. Discovery.
In April, Stuff won the bid to become the new home of the 6pm daily news after the news Warner Bros. Discovery (WBD) would shut down Newshub. This month alone brought further partnership with WBD which will bring coverage of the America’s Cup live to Kiwis across the country, as well as a new relationship with Brodie Kane Media, home of popular podcast, Three Gals, One Beehive.
And now from June 24, Stuff and MediaWorks’s commercial teams will start working together to offer customers unique sales opportunities across their joint range of media platforms and services, starting with having Stuff’s breaking news headlines appearing on MediaWorks’ digital billboards.
Stuff Group Chief Executive Laura Maxwell says the audience numbers of the two organisations speak for themselves and it’s also the data opportunities across brands that will provide the most opportunity.
“Combining Stuff’s 3.4 million monthly national audience, with MediaWorks’ 2.4 million weekly listeners and more than 4500 outdoor channels delivers the kind of market saturation brands demand. This unique platform combination provides for unique customer journey alignment and commercial partnership opportunities.”
MediaWorks CEO Wendy Palmer says she is excited about being able to offer advertisers this expanded portfolio of products.
“We know repetition is key to messages hitting home. Our collaboration with Stuff makes it easier for advertisers to reach their audiences wherever they are across the day – whether you’re in the car hearing an ad on the radio and seeing the same message on the back of a bus, in the office catching up on the latest news or at home on your mobile phone and listening to one of the rich selection of podcasts available on Stuff and our digital app, rova.”
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