Programmatic

Ford’s Sign Language Cover Doubles as an Ad for Hands-Free Driving

Rihanna’s American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps into this trend with a campaign created in collaboration with the British Deaf Association. The effort, by Wieden+Kennedy London’s social creative studio, Bodega,…
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