Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to...
Language
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
AUCKLAND, Today: Leading NZ media intelligence company Isentia has bolstered its TV and radio monitoring service, with the launch of...
With over a million weekly viewers, Giggle Entertainment Network spans across Aotearoa, from Whangārei to Timaru. Co-Founder Jasmine Kiihfuss shares the...
Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to...
AUCKLAND, Today: Whittaker’s will run only PR (from SweeneyVesty) to mark the special edition Miraka Kirīmi (Creamy Milk) block, produced...
Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer,...
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard....
Crooked Media, home to podcast Pod Save America, and language learning platform Duolingo are teaming up to launch a new...