AUCKLAND, Thursday: Schick and Basketball New Zealand (BBNZ) just scored big at the NZ Sports & Recreation awards, nabbing top honours in the Commercial Partnerships category. Chemistry and Applause Communications were also recognized for their impactful leverage.
Since 2017, Schick has supported national tournaments, celebrated the basketball community with Schick Everyday Ballers, and introduced Schick NeighbourHoops.
Mike Larmer, Director of Chemistry, said, “The award is a significant achievement for the team, especially considering the nearly 80 entries.”
“These awards are highly prestigious, recognising the most impactful collaborative partnerships. Winning this category underscores the success and value of our authentic, community-led approach, which has delivered significant ROI and has been highlighted as a best-practice partnership in action,” he said.
“This recognition reflects the depth of collaboration in this partnership, which in turn has created an ownable legacy for Schick within one of the fastest-growing sports in the country.” – Alice McKay
Building on Schick Everyday Ballers’ success, Chemistry and Applause Communications launched Schick NeighbourHoops to connect with grassroots basketball fans.
They collaborated with Basketball New Zealand’s Community Team and local councils to upgrade basketball hoops. Fans chose where 10 Schick NeighbourHoops were installed.
Alice McKay, Applause Communication Founder, adds, “This recognition reflects the depth of collaboration in this partnership, which in turn has created an ownable legacy for Schick within one of the fastest-growing sports in the country.”
Tayla Brewer, Senior Business Manager at Chemistry, says, “It was fantastic to hear comments about how our partnership is the envy of other sports and sponsor brands, reinforcing the success and influence we have achieved with this campaign.
“This award is a testament to the power of collaboration and community engagement, and we are excited to continue building on this success in the future.”
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