dentsu Media Aotearoa welcomes Sam Yap-Choong

AUCKLAND, Today: Dentsu Media Aotearoa has named Sam Yap-Choong as General Manager, Data & Analytics. The agency aims to help clients navigate the evolving tech, digital, and consumer landscape.

Yap-Choong brings vast global experience across various industries, including law. He joins from MBM, where he was also General Manager of Data and Analytics. Previously, he was the Head of Data and Web Development at Hype & Dexter, the Global Data & Analytics Manager for ZURU Group, and a Solicitor at Minter Ellison.

At dentsu Media Aotearoa, he will lead the data and analytics practice, offering services like statistical modelling, technology implementation, consultancy, data engineering, governance, and transformation.

“I am excited to join dentsu Media, to lead their Data & Analytics capability.” – Sam Yap-Choong

Richard Hale, dentsu Aotearoa Managing Director – Media, said, “We have been very much looking forward to Sam joining our business. Data and Analytics is central to how we make informed decisions, improve efficiency, and create great consumer experiences. Having someone of Sam’s calibre join our business is testament to the great work we are doing in this space.”

Yap-Choong said, “I am excited to join dentsu Media, to lead their Data & Analytics capability. Having the opportunity to join a talented, and motivated team that is building sophisticated solutions for enterprise business is very exciting! Equally, I’m looking forward to exploring new opportunities for innovation in Analytics, not only within dentsu Media, but also across the wider dentsu group.”