Programmatic

The Messi Effect Is Just the Beginning: 4 Key Takeaways From This Year’s Copa America

Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans. So this year,…
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