Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped...
Takeaways
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in...
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on...
It's the happiest place on earth--for advertisers, that is. Around nine months after Disney announced ads would be coming to...
Fresh from the New Zealand Social Media Forum, Sam Snowden, Head of Social at DDB Aotearoa, unpacks five trending social...
When tweets go viral, it's not always great for brands--it can be for a faux pas, a perfectly timed meme...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...
Paramount, the company formerly known as ViacomCBS, kicked off its investor day streaming event with a bang on Tuesday afternoon...
After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing...
Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their...