Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.