Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting fast to reduce the number of subscription line items that brands have to pay. SaaS subscription fatigue It’s no wonder […]
The post It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue appeared first on AdExchanger.