I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more...
SaaS’
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is...
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that...
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren't going under… yet....
Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability....
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $ 370 million...
Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve...
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and...
Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch. This week,...