The Warehouse Group’s retail media network Market Media has joined Seedooh, allowing all of its campaign activity to be third party verified.
Market Media is one of New Zealand’s largest digital out of home (DOOH) providers, with over 3,300 advertising screens.
Its instore screen network is active in all The Warehouse and Noel Leeming stores across the country. With these stores seeing 5.5 million visits from Kiwi shoppers a month, Market Media provides a large audience both for endemic and non-endemic brands.
Alex Lawson, Head of Strategy & Media for Market Media says advertising and media is a game of trust and the partnership with Seedooh reflects that.
“We want to operate at the highest level of that with our brand partners be they endemic or non-endemic brands, via direct relationships or agencies.
“Having the respected and trusted third party verification from the Seedooh platform for our digital out of home assets gives our advertisers the confidence that they are getting what they’re paying for and can rest easy on that.”
Tom Richter, Founder and CEO of Seedooh agrees, saying advertiser and agency partners depend on Seedooh’s best in class verification and campaign support services to ensure seamless monitoring of campaign delivery.
“Any issues that arise are promptly identified and resolved. This proactive approach not only enhances display time but also maximizes the value of media investments.
“We are thrilled to witness growing investments in retail DOOH and other formats, and we are excited to welcome Market Media to our verified network in New Zealand.”
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