Programmatic

WPP and Nvidia Partner to Make 3D Ads Using Gen AI

Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like “build a table in an empty room” or “build a giant rainforest with exotic flowers and rays of sunlight” into detailed,…
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