Programmatic

Leaked Pitch From The Trade Desk Shows Pricing and Effectiveness of Olympic Ad Buys

A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked Trade Desk document seen by ADWEEK. The Trade Desk verified the accuracy of the document. According to the document, Trade Desk clients…
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