Programmatic

Magnite Continues Steady Growth Powered By Programmatic CTV

CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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