JOLT, New Zealand’s digital-out-of-home media and EV charging network, today announced the appointment of experienced data strategist Randall Taylor as its new Senior Data, Strategy and Insights Manager, as it prepares to rapidly scale its data and audience intelligence offering.
Taylor will support the full breadth of JOLT’s business, using his extensive experience to leverage both JOLT’s first-party customer data, along with third-party data partners, to create valuable audience-led insights for brands.
Taylor is a highly skilled data strategist, with more than a decade’s experience in insights and data partnerships. He comes to JOLT following four years at JCDecaux, where he was most recently Senior Manager – Data Partnerships and Innovation. Prior to this, he held research and insights roles at media companies: Domain.com.au and Val Morgan.
JOLT Chief Executive Officer, Doug McNamee, says: “Randall brings a wealth of data and audience intelligence expertise to JOLT, particularly in the out-of-home space, along with a passion for innovation. His appointment demonstrates JOLT’s commitment to rapidly expand our data offering, ensuring it continues to deliver rich audience insights for our partners.”
Taylor says: “I’m excited to be joining JOLT during this exponential growth phase. JOLT’s audience opportunities are unique in market, and the ability to connect advertisers with roadside and engaged EV-charging audiences will continue to grow as adoption of electric vehicles ramps up. The hybrid opportunity to reach audiences across JOLT’s digital out-of-home and in-app proposition unlocks rich storytelling opportunities for brands, with JOLT’s growing, and valuable, audience.”
Taylor’s appointment comes as JOLT continues to enrich its unique data ecosystem and harness data for its brands and advertisers.
JOLT Country Manager, Chris Monaghan, says: “JOLT is leaning into the digital network of tomorrow. Enhanced data intelligence and audience insights are a significant investment pillar for JOLT as we rapidly build a 100% digital roadside network across New Zealand. We are fast approaching 100 digital panels of the highest quality with a strong pipeline of development continuing through 2024 and into 2025-26.”
JOLT continues to rapidly expand its global network and advertising partnerships, with significant growth in New Zealand, Australia and the UK, along with major agreements to deploy thousands of EV chargers across Canada.
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