AUCKLAND, Today: GO Healthy, New Zealand’s top supplement brand in pharmacies, has chosen Mango Communications as its new agency for public relations and social media, following two competitive pitches.
Mango’s strategic approach, industry connections, and integrated expertise won over the GO Healthy team. The agency will handle earned media, influencer engagement, events, and social media strategy and content for the brand.
GO Healthy’s Global Marketing Manager, Angela Appleton, shared, “Mango’s history of delivering refreshing creative ideas and wealth of knowledge across public relations, social media and influencers really stood out to our team as we looked to onboard a partner at a key time for GO Healthy.”
“We’re looking forward to working with the team as we roll out a fresh brand positioning and announce a number of exciting new products over the coming months.”
“Our team is excited for a thriving and wholesome partnership as we share GO Healthy brand stories and continue to build on its existing success and growth.” – Sean Brown
Founded in 2008 by three Kiwi friends, GO Healthy is now part of Nestlé Health Science and offers over 20 products to support various health and wellness needs.
Sean Brown, Managing Director of Mango Communications, said, “GO Healthy is an iconic New Zealand brand, and many Kiwis will already be familiar with its products as a go-to for wellness needs.”
“Our team is excited for a thriving and wholesome partnership as we share GO Healthy brand stories and continue to build on its existing success and growth.”
The partnership kicked off with the launch of a new functional mushroom supplement range, making GO Healthy the first major brand to introduce functional mushrooms to the mainstream.
The new products were showcased at a media and influencer lunch event at Auckland’s Culprit restaurant, hosted by wellness personality Petra Bagust.
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