Programmatic

Best Buy Kicks Off NFL Opening Day With NBCU Partnership and ‘Spokeshologram’

Best Buy’s new holographic spokesperson is back, ushering in NFL’s opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms. It’s part of a new partnership launching today between the electronics retailer and NBCUniversal. Custom ads featuring sportscaster talent are nothing new–think Howie Long and Radioshack–but it does…
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