oOh!media New Zealand is excited to announce a significant upgrade to its Smart Reach platform. Launched in June, the platform has quickly become an essential tool for Out of Home (OOH) campaigns across New Zealand.
The platform now features advanced demographic targeting capabilities, allowing advertisers to optimise campaigns toward specific audiences based on age, gender, and age-gender combinations, offering unprecedented precision.
“Smart Reach was already a game-changer, enabling us to select the best sites for maximum audience reach,” says David Owen, Research & Insights Director at oOh!media New Zealand.
“With this new capability, we can fine-tune campaigns to connect with the audiences that matter most to our clients, delivering unmatched precision and impact.”
The upgraded Smart Reach continues to optimise site selection, ensuring campaigns maximize 1+ reach while adhering to the traditional ROI principles of effective OOH planning. By combining static and digital panels across varied geographic locations, advertisers can achieve greater ROI with every campaign.
Key benefits of the new smart reach functionality:
- Maximised 1+unique reach: Optimise site selection to maximise 1+ unique reach within target
demographic groups. - Precision in channel selection: Visualise network reach against specific demographics for better
planning. - Advocacy for retail campaigns: Data-driven insights reveal including retail place-based advertising
panels can significantly boost unique reach and campaign effectiveness. - Strategic campaign optimisation: Refined site selection ensures campaigns are impactful, delivering
results where it counts. - Efficient budget utilisation: Maximise ROI, ensuring every dollar spent delivers optimal outcomes.
The enhanced Smart Reach tool is versatile, ideal for launching new campaigns, optimising existing ones, and showcasing reach delivery.
It encourages clients to think strategically about OOH planning, highlighting the advantages of incorporating diverse site types, such as retail locations.
For clients familiar with Calibre, oOh!media’s OOH planning tool, the new Smart Reach functionality offers an exciting layer of optimisation. While Calibre provides robust reach and frequency metrics, Smart Reach enhances this by offering advanced demographic targeting, ensuring both broad and precise audience reach.
The introduction of this new functionality marks a pivotal moment for oOh!media New Zealand and the broader OOH industry. This enhancement represents a transformation in campaign planning and execution, with oOh!media the only OOH provider in New Zealand with this capability.
“We are always looking for ways to strengthen the toolkit we provide to our clients. With the new Smart Reach enhancements we are thrilled to help our clients achieve their marketing goals with even greater precision and efficiency,” notes Rick Goodwin, Product Innovation and Solutions Director, oOh!media New Zealand.
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