Programmatic

Why e.l.f. Cosmetics Just Dropped an Album

An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own. Get Ready With Music, The Album riffs on popular Get Ready With Me (GRWM) social media videos, in which…
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