Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual...
Cosmetics
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return...
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop,...
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital...
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece...
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first...
Morphe Cosmetics' next major collaborator won't be found offering tutorials on YouTube or walking down the latest fashion runway. Instead,...
Japanese consumer goods manufacturer Kao, which owns beauty brands such as John Frieda and Molton Brown as well as products...