After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand’s 30-second spot will air nationally and promote an item that first…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows