AUCKLAND, Today: Green Cross Health has kicked off Big Beauty Week at Life Pharmacy, offering giveaways, in-store and online experiences, and accessible prices for Kiwis looking to treat themselves.
FCB/SIX crafted a multi-channel campaign to support the event, featuring eye-catching AI-generated imagery, videos, influencer collaborations, and a “human-sized” make-up bag lucky dip at select stores.
Edwina Neilson, General Manager of Marketing at Green Cross Health says, “It was a pleasure to build on the great partnership we had established with the team at FCB/Six to bring this Big Beauty Week campaign to life.
The team were able to identify multiple channels and touch points to create a seamless customer experience, so whether our customers are travelling to a store or having a look online, they’ll get to participate in something smart, connected and refreshing.”
“It was a pleasure to build on the great partnership we had established with the team at FCB/Six to bring this ‘Big Beauty Week’ campaign to life.” – Edwina Neilson
Laura Goldie, Managing Director of FCB/SIX says, “As soon as we met Green Cross Health it was clear they were ambitious to expand the scope of their data-powered marketing.
FCB/SIX specialises in fusing data, tech and creativity, so we have loved working together with their whole team to deliver strategies to do just that – especially through the Living Rewards loyalty programme.”
“The work and shared understanding has developed into a great partnership and Big Beauty Week is an extension of that – a beautiful engagement layer over a hard-working retail campaign, driving sales both online and in store.”
Big Beauty Week runs in 51 Life Pharmacy locations nationwide and online until Tuesday, 17th September, featuring giveaways, activations, and great deals on beauty products backed by expert care and advice.
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