AUCKLAND, Today: Havas Media Network has appointed Rebecca Tos as Managing Partner ANZ for Consumer Science & Analytics (CSA), a data and technology consultancy now launching in the ANZ market.
Tos, who previously led Havas Media Market, will now step into her elevated role while remaining on the Havas Media Leadership team. Kevin Fernandes has taken over as National Head of Partnerships and Adtech.
CSA helps clients make the most of customer data to drive business growth. Tos will lead CSA’s launch across Australia and New Zealand, following Havas’ acquisition of Catchi in 2018.
The team will provide data science and tech consultancy across both countries. Since June 2023, CSA has expanded into 12 countries, employing over 400 data scientists and delivering 450+ projects.
With a 40-year legacy in France, Havas Media Network has expanded CSA globally, meeting the growing demand for consultation, technology, and data science solutions for more than 300 clients.
Virginia Hyland, CEO of Havas Media Network says, “Rebecca is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results.
“Being a data native myself, working with a team who thrive on solving problems with data and technology each day, is a very rewarding space to be.” – Rebecca Tos
“Rebecca has successfully led and grown businesses in her previous roles of Managing Director, Merkle and CEO of Columbus. She more recently served in key Advisor roles to data and tech businesses across APAC.
“She will play a pivotal role working with our Havas Village agencies and our clients to support our continued global focus creating better ways to unlock insights and improve consumer experiences when engaging with companies, building data homes that connect audience movements and activate campaigns.”
Hyland added, “Marketers challenge to simplify the complicated has never been greater particularly when budgets are tight, and their teams are stretched. They desire to work with partners who can unpack their problems and deliver an integrated seamless working model to provide new growth areas. Rebecca will play a key role in leaning into our clients’ businesses in a true partnership extension.”
Rebecca Tos shared her thoughts: “Being a data native myself, working with a team who thrive on solving problems with data and technology each day, is a very rewarding space to be.
“Our partners truly value how we think and operate in their ecosystem, which at times is unique, complex and challenging. I’m particularly excited about the significant global investment we’re making to accelerate our capability even faster and being a part of that story.”
With 25 years of experience in leadership roles across marketing, tech, and digital, Tos has been widely recognised, including winning B&T’s ‘Woman of the Year’ in 2016.
This news comes on the heels of Havas’ recent €400 million investment in data, tech, and AI, and the acquisition of Hotglue.
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