Programmatic

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show 

Advertisers using Google’s buy-side adtech, who have been limited to buying open web inventory via Google’s supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech representing both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of…
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