Programmatic

New AARP Study Finds Positive Shift in Online Images of Older People

A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped 28% from 2018 to only 10% in 2023. According to the research, the 50 and older population is perceived as…
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