For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the...
Shift
Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected. Adweek Feed
Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient’s AI Summit. Adweek Feed
PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any...
CEO says 73% of Publicis' operating model is now 'AI-powered.' Adweek Feed
This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten...
Edelman announced an executive leadership shuffle as the independent PR firm looks to capitalize on major shifts in media and...
Is Jimmy Kimmel getting pulled a death blow to late-night TV? Adweek Feed
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring. Adweek Feed
Walgreens faced more than $ 8 billion in net losses for the fiscal 2024 year. Adweek Feed