Apple TV+'s Severance, AMC's Better Call Saul and ... a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia...
Shift
Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and...
"What do consumers want?" That's the question marketers have built their careers on figuring out. In today's digital world, as...
The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands...
People are watching YouTube, America's No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what's...
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was...
In general, traditional out-of-home ad performance has never tried to compete directly with internet advertising directly--until now. The Out of...
It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Networks have spent years trying to prevent linear ratings from falling among the key adults 18-49 and 25-54 demographics--without much...