Norsewear launches Socktober to support those in need

AUCKLAND, Today: Woollen socks are durable, bacteria-resistant, promote foot health, and are incredibly warm. Yet for those facing homelessness, quality wool socks are a rare luxury and not often donated.

Tim Deane, owner of Norsewear, recognised this issue and launched Socktober – a buy-one, donate-one initiative throughout October via the Norsewear website.

For every pair of socks purchased between 1st and 31st October, Norsewear will donate a pair of merino socks to Auckland City Mission – Te Tāpui Atawhai.

“Some of our Norsewear people were reading about the issues facing those experiencing homelessness overseas, and how socks are one of those items we either wear out and bin, or just don’t consider donating to others,” explains Tim.

“People experiencing homelessness often end up with their feet in bad shape because of shoes and socks getting wet and not able to be dried or changed out.” – Tim Deane

“We got in touch with the Mission who confirmed that the issue is just as relevant here as it is abroad, and that high-quality socks are simply not donated in large enough quantities to meet the need.”

“On the flip side, people experiencing homelessness often end up with their feet in bad shape because of shoes and socks getting wet and not able to be dried or changed out. It’s a situation we feel we can really help change,” Tim adds.

Norsewear socks are hard-wearing and crafted in Hawke’s Bay from merino wool. “We have some customers who claim their Norsewear socks have lasted decades!” says Tim.

With World Homeless Day on October 10th, Tim hopes Norsewear’s loyal customers will join Socktober and share the warmth with those who need it most.

To purchase a pair during Socktober, visit norsewear.co.nz

• To learn more about Auckland City Mission – Te Tāpui Atawhai, visit aucklandcitymission.org.nz