Uber Eats’ latest ad instalment features actor and comedian Jason Alexander and explores the chaos that can arise with the idea of having everything at our fingertips.
The ad, Canned Laughter, is part of its ‘Get almost, almost anything’ campaign in Australia and New Zealand via Special.
Following successful collaborations with Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan, this fresh ‘Get almost, almost anything’ campaign is another self-deprecating admission that there are some things Uber Eats doesn’t deliver.
Canned laughter
Alexander’s journey begins when he can’t land a joke at a dinner party. Frustrated, he turns to Uber Eats to order ‘canned laughter’, and his problems seem solved…until it becomes clear that there are some situations where laughter is less than ideal, leading to unexpected—and hilarious—consequences.
The series of social spots further illustrate the array of items that are available on Uber Eats – from retail, grocery, alcohol, convenience and of course, restaurant cuisine.
“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” said Alexander.
“Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun.”
Almost, almost anything
Uber Brand Lead, ANZ, Channa Goonasekara says, ”This campaign would not have worked with anyone else in the world. We were over the moon to be able to partner with Jason on this new iteration of our brand platform. His comedic calamity is instantly recognisable and his performance is brilliantly nostalgic as it builds throughout the hero brand film. He was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan and Tom Felton to remind Aussies and Kiwis that you can get almost, almost anything on Uber Eats these days.”
“It’s been great working alongside Director Mark Molloy and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery. It’s not only a fun brand statement, but feels like a reward for his fans,” adds Creative Director, Special, James Sexton.
Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well known self-deprecating tone and open admissions that they don’t deliver everything, says Creative Director, Special, Harry Neville-Towle.
“It’s also more entertaining evidence you really really don’t want us to.”
The hero film premiered last weekend, complemented by a series of audio ads and social spots rolling out across various platforms.
The ‘Get almost, almost anything’ campaign platform has been exported globally to Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka and Portugal.
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