Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has...
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McDonald's "midnight drop" on social media heralding the rebirth of its elusive Szechuan Sauce this morning serves as a test...
It's a basic convention in advertising that if you're going to promote food, you would usually show the product. But...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Hours after ABC announced its fall schedule, NBC has detailed the premiere dates for its own franchise-heavy fall plans, which...
Pizza delivery chain Domino's is taking a new direction with its U.K. advertising with the introduction of yodeling in its...
As first-time advertisers in Sunday's Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel...
ByteDance, the embattled parent company of TikTok, confirmed publicly Saturday that it will sue the U.S. government over President Donald...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order...