McDonald’s Szechuan Sauce Returns, but Only Golden Arches App Users Can Order It

McDonald’s “midnight drop” on social media heralding the rebirth of its elusive Szechuan Sauce this morning serves as a test of the brand’s other secret sauce: its social media and loyalty marketing strategy. The last time fans could get McDonald’s version of the peppery and tangy flavoring was in 2018. But showing up at the…
Adweek Feed