May 16, 2024

Programmatic

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EightyOne promotes 2

WELLINGTON, Friday: Indie shop EightyOne has announced two internal promotions – Penny Hobbs (ex CSM London) to the role of head of client service, and Brendan Sturrock (ex Ogilvy UK) to head of strategy.

Penny was with CSM in London a couple of years back and Brendan was with Ogilvy in the UK.

MD Matt West said: “This comes on the back of five new hires and a bunch of new wins, which will be announced in due course.


“We’re growing, so needed to rethink our structure.”


MD Matt West said: “We’re growing, so needed to rethink our structure. The talent between these walls is stronger than been so promoting internally was a no-brainer.

“Penny has a great combination of efficiency and passion, mixed with some outstanding leadership qualities.

“Whilst Brendan seems to be chairing Mensa here in NZ. His mind is behind all of our best work. He seamlessly jumps between data, insight and storytelling.

“Good goalkeeper too.”


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