FreshChoice puts local first with Supporting Different

AUCKLAND, Today: FreshChoice has launched a new campaign that highlights what makes their stores special – the local communities they proudly serve.

Each FreshChoice store is locally owned and supports a variety of local clubs and organisations. This campaign, Supporting Different, showcases the unique mix of groups that benefit from their sponsorship.

The campaign is fronted by local FreshChoice owner, Baz, and begins with a chaotic, growing team photo representing the many clubs, charities, and schools FreshChoice supports, right down to dog shows.

“Supporting local is a key pillar to the FreshChoice brand. When our stores support something, it’s not about what matters to them – it’s about what matters to their community.” – Jarryd Adams

Jarryd Adams, Brand Manager at FreshChoice, explains, “Supporting local is a key pillar to the FreshChoice brand. When our stores support something, it’s not about what matters to them – it’s about what matters to their community.”

Created by Multiplied, an independent creative agency, the campaign was led by Creative Partner Aaron Taylor. Taylor shared, “We realised that the more different the teams, clubs, and groups are, the more it shows how truly unique each FreshChoice store is. The local community hall ‘team photo’ captured that perfectly.”

The Supporting Different campaign spans broadcast TV, digital, social media, billboards, bus wraps, and in-store communications. FreshChoice will also sponsor regional events like the FreshChoice Kepler Challenge and Lake Dunstan Marathon, further showcasing their local commitment.