Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
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The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy...
Te Whatu Ora’s new campaign ‘Let Your Body Go to Work’ via Clemenger BBDO Wellington introduces a new way to think...
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88%...
With the aim of promoting the brand as one that celebrates the individuality of each person present during social occasions,...
Those who enjoy "secret menus" may automatically think of brands such as McDonald's, Starbucks and Chick-fil-A. However, craft sparkling water...
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...