ADWEEK is keeping tabs on the big-box retailers' moves. Adweek Feed
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Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture. Adweek...
As streamers experiment with ad load optimization, their only constraint is the consumer experience. Adweek Feed
The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media...
AUCKLAND, Today: FreshChoice has launched a new campaign that highlights what makes their stores special – the local communities they...
Cannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last...
After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to...
Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has...