The Real Story of Why Disney+ Changed Its Logo: A ‘Different Time of Night’

Disney’s logo and branding are a tale as old as time–but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with refreshed branding, an opening orchestral mnemonic created by Oscar-winning composer…
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