Programmatic

Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike

Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. Aoife McArdle directed “Capture,” which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the…
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