For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences. Now, the future value of cookies as a […]
The post It’s Time For A Smarter Approach To Measuring Supply-Side Signals appeared first on AdExchanger.