As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are...
Measuring
As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the...
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least...
Robin McDonnell, Chief Executive Officer of Phantom Billstickers, has returned from the World Outdoor Organisation congress with a fresh perspective...
In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift...
Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
The Monday after the Super Bowl is a big day for marketers, as people kick around their favorite ads from...