AUCKLAND, Today: Entain New Zealand has just launched betcha, a fresh platform for Kiwis looking to settle friendly bets and fuel their competitive spirit.
The betcha platform brings a streamlined, interactive experience, perfect for those who love a good wager. With features designed to enhance the thrill of sports and racing, it’s set to make waves.
A standout feature, ‘Bet Social,’ lets users connect with mates—chat, share bets, and even pool money for a bigger pot. It’s the ultimate social betting experience in one app.
Adding to the innovation, betcha’s ‘Toolbox’ hands users more control. With tools to boost odds and protect bets, it’s a game-changer for Kiwis who like a strategic edge.
“’betcha’ gives customers the ability to chat, share and bet making it a fun inclusive platform, and a great betting experience.” – Mel Kenneday
Entain’s Chief Marketing Officer, Mel Kenneday, shared, “The launch of the betcha brand means New Zealand now has a new way to bet on sport and racing.
“betcha gives customers the ability to chat, share and bet making it a fun inclusive platform, and a great betting experience.”
The campaign, crafted by Special and directed by Good Oil’s Dave Wood, captures Kiwi humour, showing how betcha redefines ways to settle scores—from cavemen to cowboys.
With betcha, there’s no need for swords. As Stu Mallarkey, Special’s Executive Creative Director, says, “Now, with betcha, Kiwis can put down the swords and bet it out.”
From 12 September 2024, the campaign spans TV, radio, OOH, and digital. Download betcha today via the App Store or Google Play!
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