Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued...
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Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. Adweek Feed
Brand hopes chef can boost appeal among nutrient-conscious foodies. Adweek Feed
Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that...
At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But...
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for...
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least,...
Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data...
Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including...