Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]
The post Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment appeared first on AdExchanger.
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