The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are...
Myth
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is...
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general...
LONDON, Tuesday: Viewers don’t get fed up with ads nearly as quickly as many marketers think, according to new research...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV...
America, like many colonized countries, has a centuries-long tradition of pitting minorities and marginalized groups against each other. Sometimes it's...
What is creativity and how does it work? For an industry built around humanity's most powerful transformative force, it often...