The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-Team

What is creativity and how does it work? For an industry built around humanity’s most powerful transformative force, it often feels we really don’t know much about it. Of course, much has been written about commercial creativity by those who know–the ones who have first-hand experience. From Rory Sutherland’s brilliant book Alchemy to Dave Birss’…
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