The 2024 Effie Awards celebrated New Zealand’s top achievements in advertising and marketing last night, spotlighting campaigns that set new standards in effectiveness. Held at Auckland Town Hall, this year’s awards recognised winners across 25 categories, from brand-building excellence to innovative solutions.
Lisa Divett, this year’s convenor of judges, commented, “Effie Aotearoa continues to be the pre-eminent showcase of marketing effectiveness due to the calibre of work and rigour of results demonstrated across winners and finalists. And in what has been a tough economic year, celebrating the work that has worked feels incredibly appropriate. Work which has entertained us, engaged us, changed behaviours, reinvented categories and contributed to the social and economic wealth of the nation. Congratulations all of you for continuing to produce such hard-working work”.
The 2024 Effie Awards Aotearoa, proudly presented by the Comms Council in association with TVNZ, were made possible thanks to the generous support of our other commercial partner oOh!media, Gold partners Stuff, Meta, and NZME, Silver partner Cartology, and Bronze partners Nielsen, Google, Tracksuit, and The Radio Bureau. This evening’s event was produced by our production partner, Kiio.
The Commercial Communications Council extends their congratulations to all finalists and winners at the 2024 Effie Awards Aotearoa in association with TVNZ.
TBWA\NZ: Most Effective Agency
TBWA\NZ was recognised as the Most Effective Agency of the Year and together with ANZ, the agency took out the top prize – the Grand Effie.
The third Executive Award, Hardest Challenge, went to Delivereasy.
Overall campaigns for client partners ANZ Bank New Zealand and 2degrees saw TBWA\NZ take home 10 trophies across 9 categories in addition to the Agency of the Year crown. The Grand Effie was awarded for ANZ: From Dreaming Big to Knowing How; the campaign was recognised for its tangible impact in helping Kiwis improve financial wellbeing. The recognition comes a couple of months after the same campaign picked up a Gold at the APAC Effie Awards.
The latest win adds to ANZ’s growing collection of accolades after being crowned Brand of the Year
at the YouTube Marketing Awards by Mark Ritson in September.
Catherine Harris, Chief Executive, TBWA\NZ, says, “TBWA\NZ has worked tirelessly to produce work that works for our client partners and to take out 11 awards, including the Grand Effie is a phenomenal feat. To be announced as the Most Effective Agency of the Year though, is the best recognition for our absolutely incredible strategy team and all of our brilliant people who deliver excellence every day. We have the best clients in the country and these awards are a testament to our partnerships with them. For ANZ and 2degrees to be recognised at such a scale showed the power of the marketing teams and the work they
do with us.”
Shane Bradnick, Chief Creative Officer, TBWA\NZ, adds, “Last night’s awards were incredibly humbling. I’m so proud of the entire team; their smarts and passion, and I’m so incredibly thankful to our clients – for being bold, trusting us, choosing creativity and doing work that has impact and drives real change.”
Silver award for Māia
Communications studio Māia was recognised for leadership in Diversity, Equity and Inclusion-led marketing, receiving a Silver Award for the ‘Step Into Your Place’ campaign for Tāmaki Regeneration.
The campaign was recognised for its excellence in educating, inspiring and empowering whānau to begin their shared homeownership journey with the Tāmaki Regeneration ‘OWN IT’ programme, says the agency in a press release.
Māia Founder and Managing Director, Mihi Blake, says the challenge was to engage a community that has been historically and systematically excluded from home ownership and help them realise their rightful place in it.
“We needed to meet potential OWN IT whānau exactly where they were and educate, inspire and connect them to the dream of a future rich in stability and pride through home ownership in Tāmaki. Through this, we could enable Tāmaki whānau to step into their place.”
A full list of winners is available on the Comms Council website.
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