Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
Industry’s
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
In 2022, according to company filings, customers spent a whopping $ 2.4 billion buying clicks from Taboola ($ 1.4 billion)...
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need...
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director...
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
It has almost become a clich? to talk about defining a "new normal" after the Covid-19 pandemic, but for many...
Karangahape Road Business Association (KBA) and Motion Sickness take a prod at the tourism industry’s tired clichés and celebrate local...