AUCKLAND, Today: The 2degrees Data Piñata is back for its third year, and this time, it’s bigger, groovier, and ready to turn your summer into a free data celebration.
After nearly 10 million plays and 5 million hours of free data claimed, TBWA\NZ is making it even easier for Kiwis to join the fun. The interactive AR-powered piñatas are ready to bring even more chances to win.
This summer, 22 new party piñatas will pop up across New Zealand, inviting Kiwis to turn their holiday spots into Data Piñata Parties. Each piñata has its own dance move and data prize, making it a full-on digital dance party.
“Every year we try to think of new ways to keep the Data Piñata fun in order to give back to our customers and make their 2degrees experience even more rewarding,” says Dave Pearce, General Manager of Marketing at 2degrees.
“It’s all about bringing people together and celebrating the spirit of summer because when it comes to the festive season, there’s no better way to celebrate than with free data and a good time.” – Dave Pearce
“This summer’s line-up is bigger and groovier than ever with more ways to engage, win and connect, with piñatas popping up in more places, from iconic outdoor spots to unexpected locations. It’s all about bringing people together and celebrating the spirit of summer because when it comes to the festive season, there’s no better way to celebrate than with free data and a good time.”
This year’s campaign brings exciting twists, like the Sammy Sung piñata offering Samsung prizes and Bargaiñata hiding out at The Warehouse. There’s something for everyone, making it a nationwide celebration.
The fun doesn’t stop there. The Data Piñata Party will be featured in outdoor ads, TikTok feeds, on the airwaves, and even with Piñata Dance Cams at NZ Breakers games.
Shane Bradnick, Chief Creative Officer at TBWA\NZ, says, “This campaign just keeps getting bigger and more ridiculous every year, but people can’t get enough of it.
“We’ve seen such an awesome level of engagement from Kiwis on social media and Reddit, and it’s great to see how much fun people have playing and sharing their wins. This summer, it’s Piñata party time again.”
Click on the link below and play every day to collect free data and join the party!
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