AUCKLAND, Today: Plug Media has officially launched its DOOH (digital-out-of-home) media network across New Zealand, combining free, secure phone charging with a dynamic advertising platform for brands and business venues.
Founded by CEO Charlotte Lucas, Plug Media was inspired by a personal need. “From ride-sharing services like Uber, to work, family connections and digital wallets, our phones have become essential to our daily lives,” said Lucas.
“Yet with this dependence comes the problem of running out of battery. Our kiosks solve this issue by offering free charging at public venues while providing a valuable platform for advertisers to connect with a captive, engaged audience.”
Each kiosk features a 43″ high-resolution touchscreen housed in a sleek stainless steel frame. “The feedback we’ve received from venues and users has been overwhelmingly positive,” said Lucas.
“Our goal is to keep improving the user experience while growing our partnerships with venues, advertisers, and key stakeholders.” – Charlotte Lucas
“We’ve even had local police commend us for providing an essential service that helps people get home safely.” The kiosks deliver a 50-80% charge in 30 minutes while users interact with the screen to access the service.
Advertisers can display dynamic content throughout the charging process, paired with advanced targeting features like proximity-based ads, demographics, and weather-triggered campaigns.
“Our goal is to keep improving the user experience while growing our partnerships with venues, advertisers, and key stakeholders,” concluded Lucas.
About Plug Media
Plug Media is New Zealand’s leading provider of free, interactive phone charging stations. The company’s kiosks provide consumers with the ability to charge their devices in public venues while offering advertisers a unique, engaging platform for brand exposure. With a focus on innovation, user experience, and security, Plug Media is revolutionising the way people interact with public charging infrastructure.
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