Programmatic

Early Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals

With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $ 41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $ 6.1 billion–a 8.8% year-over-year increase–on Thanksgiving this year, according…
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