AUCKLAND, Today: Bastion, Australasia’s largest independent agency, has launched Bastion Media, an innovative media division led by Bastion ANZ CEO Cheuk Chiang. The goal? To build the region’s largest independent media agency.
This new offering enhances Bastion’s integrated services across insights, strategy, data, tech, AI, social, influencer, and creative by adding cutting-edge media planning and buying capabilities to help clients boost ROI.
“Launching our media offering is more than just an addition to our services; it’s a transformational step that fundamentally changes how we deliver stronger client solutions,” said Chiang.
“By bringing media together with creative and our unique breadth of our capability set not only completes our end-to-end offering, it positions us to deliver more innovative integrated campaigns, ensuring that every message, every channel, and every dollar is aligned to maximise impact and deliver tangible results.”
Bastion Media takes a predictive, data-driven approach to media strategy, countering the trend of reducing media to mere ad placements. Instead, it uses media as platforms for innovation.
“Launching our media offering is more than just an addition to our services; it’s a transformational step that fundamentally changes how we deliver stronger client solutions.” – Cheuk Chiang
“Today’s CMOs face unprecedented complexity. They need partners who are not just suppliers but extensions of their team—unified, aligned, and accountable to the same goals.
“This media offering allows us to be that partner, providing a single, cohesive team that brings everything from strategy to execution under one roof,” Chiang added.
Kellanova is the founding client of Bastion’s media division, demonstrating the agency’s ability to integrate creative and media seamlessly to achieve shared strategic objectives.
“The power of having a single lead for each client is that everyone across our business is aligned to a shared objective, ensuring seamless execution and eliminating competing priorities that can arise in traditional agency village models,” said Ana Lynch, Managing Partner.
“While integrated village models aim for this kind of unity, competing priorities within networked agencies can sometimes stand in the way of true collaboration. At Bastion, we eliminate those barriers, fostering trust and mutual accountability to drive shared outcomes.”
“We’re excited to partner with Bastion as they launch their new media offering. This integrated team will deliver excellent creative work supported by first-class media, ensuring strong ROI.” – Ben O’Brien
Angela Morris, Chief Strategy Officer, said, “The convergence of media, creative and other services is essential for driving measurable value in today’s market.
“Our new media offering enables us to fully support the CMO’s broadened remit by delivering holistic solutions that address every facet of brand building.
“We’re here to be a true partner, working as an extension of the client’s team to ensure alignment on shared objectives and outcomes.”
Ben O’Brien, Commercial Director at Kellanova Australia, said, “We’re excited to partner with Bastion as they launch their new media offering. This integrated team will deliver excellent creative work supported by first-class media, ensuring strong ROI.”
Bastion Media is already operational, with significant client wins expected soon. This launch cements Bastion’s position as an industry leader, setting a benchmark for integrated marketing in ANZ.
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