Programmatic

X Adds Nestlé, Lego, Shell, and Others to Advertising ‘Boycott’ Lawsuit

X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively “conspired” to “withhold billions in advertising revenue,” from the platform following Elon Musk’s $ 44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk’s lawyers in an expanded complaint filed in a Texas…
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